As a unique cultural phenomenon, Jiang Yong Nv Shu does not understand or stay in the recognition of female characters. Nv Shu can not only be written and sung in the local area, but also include female red crafts, local customs and life. A fashion lifestyle that integrates space and communication media. This project is based on several field research conducted by the author in the Jiang Yong Nv Shu County Ecological Museum. After in-depth exchanges with a number of local Nv Shu inheritors, I found that although Jiang Yong Nv Shu is the first national intangible cultural heritage. However, the current situation of continuation and development is not optimistic, and the government's financial subsidies have not been fully utilized. In the way of intangible cultural heritage, it mainly relies on the individual inheritance. As the inheritance of the inheritor fluctuates greatly, the establishment of the museum can only be statically protected and delay its disappearance. Therefore, in this project, the author tries to rely on the Nv Shu on the curtural innovation brand, and fashions the Nv Shu through design, and then integrates into the modern life to connect with the consumer and give it new vitality.
The whole idea is mainly from the readability and unreadableness of Nv Shu. Readability: Because the content of Nv Shu in the past is mainly used in the living customs of local women, but with the influence of modern lifestyle, nowadays The locals are rarely used in life, young people are less willing to learn it, so I use the Nv Shu to translate the popular online popular sentences in the last two years to develop the text content of the Nv Shu, hoping to arouse in this interesting way. The interest of young people. I have sorted out the photos of the female characters collected, and found that the changes in the font form of the female characters from traditional fonts to calligraphy and embroidery scenes are larger. I am inspired by the female characters in the woven flowers. The Nv Shu will be designed with new fonts. The tough features of the female characters will be changed with the tough lines, and the visual contrast will be processed, which not only preserves the taste and recognition of the Nv Shu, but also enriches its modern beauty; Readability: Combine the designed Nv Shu fonts with the corresponding graphics, and some directly turn the text into unreadable graphics, so that the graphics to text, text to graphics form a loop, combined with the Nv Shu With the color stripes, the product development is carried out in four color directions, such as cool color, warm color, mixed color, and metallic color.
In addition, the project combines the traditional Nv Shu culture and the emerging Projection Mapping technology to make an innovative attempt to project the Nv Shu elements on the female stage, the traditional Nv Shu font, the calligraphy body, and the woman I designed. The book font, combined with the Nv Shu dialect sings the "long night light" sound, orderly fusion, and filming into a brand promotion concept video, as an experimental attempt of brand promotion.